This is from the latest 'on-line' version of "Prospero", reporting on the recent "Annual visitors’ conference".
Sounds like…........Thereafter followed one of the liveliest sessions of the conference, when Clare Sillery, Executive Producer, BBC Vision, explained what the BBC had been doing about the contentious (as recent letters pages in Prospero can attest) problem of sound levels.
She reported back on the Vision audibility project, which has been 18 months in the making and involved a number of internal and external bodies, including the RNID. The study aimed to looked at the variety of issues that give rise to viewer complaints about TV sound.
The survey comprised three elements:
• the BBC Pulse Panel (20,000 people surveyed in February and August 2010, who noted problems with audibility over a week)
• A parallel study of 500 viewers aged 65+ by VLV (Voice of the Listener and Viewer)
• An RNID study of 500 people
Clare said: ‘Twelve thousand viewers in the Pulse Panel completed the survey, giving us 290,000 responses to programmes.
‘Ninety per cent of respondents had no problems, but around eight per cent reported some level of difficulty with audibility. This
level of difficulty was repeated in the VLV survey. Most of the complaints related to background noise and accents.’
In the RNID survey, the main issue causing problems was background music, followed by noise, diction and tone.
One of the actions arising from the project has been to make executive producers responsible for the audio mix. They have to sign off the audio, and if the programme generates complaints they [the producers] have to pay for the remix out of their own budgets. Clare hoped that this would be enough of an incentive for audio to be afforded greater importance in the editing suite.
Source:-
http://downloads.bbc.co.uk/mypension/en/prospero_oct_2011.pdf