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Rivals object to Worldwide plans (Read 3111 times)
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Rivals object to Worldwide plans
Mar 31st, 2006, 9:08am
 
This is taken from the Dail Telegraph:

Globe-trotting Auntie alarms rivals
(Filed: 31/03/2006)


BBC's 'aggressive pursuit of profit' is fuelling fears of unfair competition, writes Russell Hotten

The BBC's expansion plans sound like a bid for global media domination. There will be an "aggressive" pursuit of profit, said BBC executive John Smith, as he talked this week of proposals for children's programmes in the US, satellite TV in India and a new global website.

You could feel the blood boiling in the offices of the Beeb's commercial rivals. And just to rub their noses in it, Smith said BBC Worldwide, the corporation's money-making arm, was on course to exceed its profits target.

Profits this year would be about £6m ahead of expectations, at £80m, said Smith, Worldwide's chief executive. Next year he expects that total to hit £100m. It sounds like good news. Except that critics in the commercial sector claim this success is leveraged off the back of the BBC's unique position as a publicly funded body. The BBC's "outside" activities do nothing that the private sector could not do, say rivals. It is a case of unfair competition, they claim.

News that Smith is planning a huge international expansion, possibly via acquisitions and funded by borrowing, is set to inflame the dispute over the BBC's role. And it comes just as the charter renewal negotiations get underway.

There is a view prevalent at the BBC, and among supporters at Westminster, that criticism is born out of resentment; that other media giants dislike the corporation because it stands in the way of them making money.

Such simplicity irritates rivals, who say this "jealousy" argument is used as a smokescreen to hide their legitimate arguments.

According to one media expert: "The two sides are so entrenched, that often they just shout at each other rather than talk."

At the root of opposition to the BBC's commercial activities is that it is not compatible with the corporation's public service broadcasting remit. From this flows two other criticisms: the BBC's cross-promotion of commercial interests on public services and its ability to effectively subsidise (strongly denied by the BBC) commercial enterprises in a way that rivals could never do.

BBC Worldwide has six divisions, spanning children's TV and global sales, but it is the powerful magazines arm that is most controversial. With sales of about 100m a year, the division is the third largest publisher in the UK.

Rival publishers think that these magazines should be licensed or even sold. Where, they ask, do such magazines fit into the BBC's public service remit.

Dawn Cordy, director of magazines at Egmont, the UK's second largest publisher of children's magazines, said: "The BBC trades on its name in the magazine sector, and so they should. The BBC's magazine publishing is very good, but of course with the advantage of brilliant content paid for in the main by public funds.

"We look forward to the day the BBC approach us, and indeed our competitors, inviting us to pitch against their commercial arm to publish a BBC magazine under licence," she said. "I also think the BBC could potentially realise more money this way."

The BBC says that it operates strictly in the commercial arena, and that the practice of plugging magazines after screening their TV-related programmes has stopped. "There is no cross-subsidy, and when, for example, we launch a magazine we pay for it at commercial rates and have no access to licencepayers' money," said a spokesman.

The BBC's so-called fair trade rules are audited each year to ensure no cross-subsidy. But in the new White Paper the BBC trustees will review the fair trade arrangements, suggesting that concerns remain.

Critics will certainly not be pacified by the international expansion, which is likely to widen the net of opponents from the commercial sector. The BBC's plans include a bbc.com website (as opposed to bbc.co.uk), launched in 2007 and supported by advertising. There will also be a paid-for download service. The bbc.co.uk site attracts about 1bn monthly page impressions from outside the UK, mostly from the US, so for Smith this is an ideal foundation on which to build a global brand through bbc.com.

But, inevitably, this website will compete for advertising with rival internet sites. Just as some of the BBC's outside broadcasting events compete for sponsorship with the commercial sector, so an advertising-backed website will, critics fear, take away their ad revenues.

As an example of the BBC's power as a provider of internet news and entertainment, the commercial sector points to the corporation's planned expansion in the UK of local website services. These will compete with regional and local newspapers. The Newspaper Society says the BBC is being anti-competitive in that a huge corporation is stifling attempts by local media to get a foothold on the internet.

Yet, the corporation cannot understand the fuss. "The critics want it both ways. They complain about the public funding, and they complain about it when we are being commercial. At the end of the day, the licence payer benefits because Worldwide's profits offset the licence fee."
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Re: Rivals object to Worldwide plans
Reply #1 - Mar 31st, 2006, 9:16am
 
This is taken from the Financial Times:

Broadcaster focuses on global competition
By Andrew Edgecliffe-Johnson
Published: March 31 2006 03:00



The long-standing "soul searching" about the commercial activities of the BBC has been put to rest by this month's white paper on its future, according to John Smith, chief executive of BBC Worldwide.

Two weeks ago, the government agreed that the BBC "should seek to maximise commercial revenue, in appropriate areas, to reinvest in programming and talent to the benefit of licence fee payers".

This week, Mr Smith responded to this mandate by unveiling aggressive plans to accelerate commercial ventures which could see BBC Worldwide borrowing up to £350m for acquisitions and new investments.

The division's operations span a women's magazine in India, clips of Doctor Who and Little Britain for mobile phones, an office in Los Angeles selling formats such as Strictly Come Dancing, and Teletubbies-branded outlets in two Chinese shopping malls.

Now, they are set for an expansion that will bring the BBC into competition with some of the largest media groups outside the UK and could dictate the economics of new media services in its home markets.

Mr Smith's push into new media and new markets is underpinned by the growing financial strength of BBC Worldwide. The division, which must return any profits to finance the corporation's public service activities, is on course to report more than £80m profits before interest and tax in the year to April, up from £36.7m two years ago.

Having cut £20m of costs in the past two years, each of BBC Worldwide's businesses should soon be profitable, Mr Smith predicts, and the division should be able to produce profits of more than £100m next year.

With revenues of £706m last year and 1,500 staff, it is a minnow beside global groups such as Walt Disney, MTV Networks or Time Warner, but it plans to compete head-on, helped by the BBC's unique brand.

Tessa Jowell, culture secretary, told a conference yesterday the BBC's combined services reached 190m people each week. Online, it commanded a weekly audience of 26m, and ranked just behind Google News in the top 10 of news websites.

Mr Smith says that compared with the likes of Disney "we're a late entrant". But he is drawing up plans for services in children's TV, magazines, radio and video on demand in markets from India to the US.

Commercial rivals are watching cautiously. "The key issue is whether the terms [of their commercial activities] are properly commercial," says David Elstein, owner of the Hallmark International channels.

Some are concerned that BBC Worldwide's commercial plans outside Britain, such as an advertising-supported BBC.com website, could set a precedent for the UK market. "It seems hard to keep these two worlds apart in a converged world," said David Newell, of the Newspaper Society.

Mr Smith insists, however, that "geo-IP" software, allowing it to recognise whether users are logging on to its sites from the UK or another country, will prevent licence fee payers from being exposed to advertising on BBC.com.

Competitors in the UK are more concerned about the new media plans of the BBC's public service wing. It is expected to launch its interactive media player later this year, allowing people to access programmes on-demand up to seven days after they have been aired.

Their concerns are that the availability of such services free of charge will make consumers unwilling to pay for commercial new media services provided by other broadcasters. The media player software will form the basis for BBC.com's download service outside the UK.

After the media player's seven-day "window" expires, the BBC can charge for its content. BBC Worldwide has been allowed to exploit such licence fee-funded programming through sales of DVDs and its UKTV joint venture, the UK's second largest digital network, with more than 27m viewers a month.

New technology presents "a danger and an opportunity", says Mr Smith. Although DVD sales and cable repeats are threatened by the proliferation of on-demand options, BBC Worldwide has an opportunity to use its strong market position and the UKTV brand in the new media environment.

It is examining launching its own subscription video on demand service and has held negotiations with rival platform operators such as BT, British Sky Broadcasting, NTL and HomeChoice about distributing its programmes through their download services. Its plans are also being shaped in the midst of a debate about the size of the BBC's licence fee for the next 10 years.

The BBC's licence fee submission has said it will bring in an extra £400m of "commercial dividends" over the first seven years of the next charter period. "I'm now in a position where I have to deliver decent, double-digit growth," Mr Smith says.
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