Siri and Alexa look out!

Auntie's on the way!

According to The Guardian, here
 "The BBC has given its new digital assistant a male voice to avoid the “problematic associations” of female-voiced rivals such as Amazon’s Alexa, which have faced criticism for reinforcing gender stereotypes.

The voice-activated service, named “Beeb”, will have a limited public release this week and the corporation said it put extra thought into what accent would make it distinct from other US-developed services."