"News at Ten host unveils plans for 'conversational' new ITV bulletin, and calls on BBC to vacate the 10pm slot, close the News Channel, and cut its website."

From The "Daily Telegraph", :-

http://www.telegraph.co.uk/news/media/11952144/Tom-Bradby-Everyone-thinks-BBC-Ne...


So, third paragraph in.....
" At present the BBC’s 10pm bulletin, fronted by Huw Edwards, attracts around four million viewers, while ITV pulls in around half that “on a good night”, winces Bradby."

"Everyone"?

Presently at Ten O'Clock, viewers with a free vote (ITV or BBC) freely select BBC news.

Perhaps the url of the Telegraph story tells another story.... 'campaign'?

Is something being orchestrated?