According to this on-line blog (and there's a clue) the recent BBC Music Awards transmissions on BBC One, BBC Radio One, and BBC Radio Two were only part of an avalanche of material which emanated from Earl's Court on the night.

From Twitter to Vine, 'Social Media' was used to its fullest.

The blog was written by
Jem Stone-
Editor Social Media and Syndication,

and is part of "About The BBC Blog"