This is from "Ariel".

Appointed in 2010 to grow and expand the digital businesses at the BBC's commercial arm, the executive (Daniel Heaf) is aiming high. 'There is more BBC content available that is marketed to more people in the world than ever before. You can watch more BBC content in America today than you have ever been able to watch.

Worldwide's digital director and EVP Daniel Heaf's wish:-
'My ideal scenario is to have all the BBC shows ever available on BBC.com in every country in the world.'

YouTube is just one platform that could help him do that.



For reference (from Ariel):-


BBC Worldwide on YouTube

Nine channels - BBC Worldwide, Top Gear, BBC America, EastEnders, BBC Earth, BBC Food, Doctor Who, Earth Unplugged, Head Squeeze.

The entire portfolio had nearly 13m unique users in May 2013

Best performers are BBC Worldwide-branded channel and Top Gear.

Top Gear has the highest number of subscribers with 2.6m; BBC Worldwide trails behind with 638,000
BBC Food has the smallest number of unique users with 74,000 as of May 2013; EastEnders has the smallest number of subscribers with 66,000.


To date, the channels have had over 1bn views and just under 4m subscribers