"Newsline", here, has Raymond Snoddy's views.

A bonfire of ridiculous job titles at the BBC

"......It's not often that people earn praise before they have actually turned up for a new job. But Tony Hall, the BBC's incoming director-general, has already played a blinder while still sitting in the Royal Opera House.

He deserves high marks for getting rid of the ridiculous job titles that the BBC delights in.

In future the director of radio will be in charge of 'radio' rather than 'Audio and Music, and the director of television will in future be director of television rather than head of the vacuous 'Vision'........

Hall also deserves praise for bringing in new people from outside.

The occasional eyebrow has been raised about the decision to appoint James Purnell, a former Labour Culture Secretary, to the new post of director of strategy and digital. The title is a tad fancy but he will be in charge of replacing
- wait for it -
the current Future Media, Policy and Strategy, Marketing and Audiences and Public Affairs and Communication divisions. A virtual bonfire of divisional titles and overlaps....."

Admin


Source:-

http://mediatel.co.uk/newsline/2013/02/20/a-bonfire-of-ridiculous-job-titles-at-...