YouGov BrandIndex

The BBC iPlayer has finished top of an annual poll, which monitors the buzz generated by brands and companies in the UK.
The YouGov BrandIndex poll surveys 2,000 people on whether they've heard positive and negative stories about the companies in question.

1. BBC iPlayer (1)
2. John Lewis (4)
3. Amazon (2)
4. MoneySavingExpert (5)
5. Marks & Spencer (3)
6. Apple iPad (Apple itself was 6 last year)
7. Sainsbury’s (7)
8. bbc.co.uk (new entry)
9. Samsung (9)
10. Cathedral City (8)


These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2012. The Buzz improvers chart ranks the brands with the highest increase in Buzz between Jan - June 2012 and the same period in 2011. Both scores are representative of the general population.

Last Year's position in brackets.


Sources:-

"TechRadar" here.

"Guardian" here.

"Moneysavingexpert" here.