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Thompson denies BBC distorts market (Read 2708 times)
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Thompson denies BBC distorts market
May 4th, 2006, 8:26am
 
This is taken from the FT:

BBC chief denies 'crowding out' commercial rivals
By Emiko Terazono, Media Correspondent
Published: May 4 2006 03:00


The BBC is not "crowding out" its commercial rivals with its expansion into new media, according to Mark Thompson, the corporation's director-general.

Responding to the criticism at the BBC's plans for new websites and other uses of digital technology, Mr Thompson suggested yesterday that other media companies should look at their own investment and business models before blaming the BBC for their problems.

He said there had been three independent reports commissioned by the government looking in general terms at whether the BBC's expansion curbed the growth of commercial media companies.

"In all three cases they couldn't find any evidence. There has been no documented evidence of crowding-out of commercial activity," Mr Thompson said.

Commercial services, many of which are facing a tough environment as consumers make more use of multi-channel digital TV and the internet, needed to be "careful about accusing the BBC" for their fortunes, he added.

"To what extent have [the commercial companies] in-vested in content? To what extent have they thought about their business model?"

He insisted that the BBC was not competing in the same marketplace as advertiser-funded media companies.

"The BBC is exogenous to the market," he said.

Speaking to reporters at the Broadcasting Press Guild, Mr Thompson re-jected allegations that the corporation was responding to an institutional need to expand its operations and funding, rather than res-ponding to the public's need for new services.

He said the BBC was ready to listen to what the public wanted, and to meet all the requirements for new services laid out by the government in its recent white paper on the corporation's future.

All new services must be subjected to "public value tests" by the BBC's new regulatory trust, and "market impact assessments" by Ofcom, the media regulator.

However, Mr Thompson remained vague on what he thought would constitute a "significant change" in an existing service that would require scrutiny by the trust and by Ofcom.

For example, he has said he wants to create a new BBC brand for teenagers. He suggested yesterday that the creation of such a brand would not need to be subject to the reviews by the trust and by Ofcom, as the BBC already offered internet sites and programmes targeted at teenagers.

The corporation's bid to move into digital distribution, including a broadband- based video-on-demand service, and to feature more user-generated content on the BBC's website, have raised questions about the public value of such operations.

Mike Darcey, British Sky Broadcasting's group commercial and strategy director, said: "If they don't already, new media companies will come to understand the severe problems that arise when a well-funded BBC decides that its remit now needs to extend to include their fledgling line of business."

Mr Thompson's comments come ahead of a government-hosted debate tomorrow about the corporation's licence fee demand.
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Re: Thompson denies BBC distorts market
Reply #1 - May 4th, 2006, 9:56am
 
This is the Guardian's report on the subject:

BBC chief hits back at radio rivals

by Ben Dowell
Wednesday May 3, 2006


The BBC director general, Mark Thompson, has launched a robust counter-attack against critics of BBC radio's dominance of the medium in the UK, telling commercial broadcasters to look at their own "business strategies" rather than blame the corporation every time they lose share or revenue.

He said there was no evidence that the corporation was "crowding out" commercial competitors in radio, adding that they faced a bigger threat to the businesses from the internet than from the corporation.

"Don't assume that every time somebody gets into difficulty it is the BBC's fault. Some parts of commercial radio are doing very well. There is no evidence at all that the BBC is crowding out commercial activity," Mr Thompson told a Broadcasting Press Guild lunch today.

"The principal issue faced by commercial radio broadcasters are from internet advertising not the BBC. The battle is about where the advertising dollars go for these media and the BBC has nothing to do with this," he said.

Singling out Radio 3 and Radio 4 for special praise, he added: "[BBC radio] is a success story - I am not going to apologise for our success."

According to the most recent quarterly Rajar audience figures released in February, the BBC had its biggest-ever lead over its commercial radio rivals, with the gap in audience share now more of than 12 percentage points in the final quarter of 2005. BBC Radio had a 55.1% share of the total UK radio market, according to these figures.

However, Mr Thompson said that BBC radio is "exogenous" - a word referring to something which comes from outside a system - to the commercial market place.

He also defended the level of salaries paid to BBC radio presenters unveiled in a recent series of leaks.

These included claims that Radio 2 breakfast DJ Terry Wogan is paid £800,000 a year, while fellow Radio 2 presenter Jonathan Ross picks up £530,000 for one three-hour show a week.

Radio 1 DJ Chris Moyles is reported to take home £630,000 a year, while Sara Cox gets a £200,000 pay packet for two weekend shows.

Mr Thompson disputed the accuracy of "some of" the reported figures and said: "I don't think we have overpaid them and I have no apologies at all that we try and get the best talent for the BBC's licence-fee payers.

"The challenge [for commercial players] is around the fragmentation of the advertising-funded marketplace."

He added that commercial radio players must find a "creative strategy" which "must be sufficiently strong for the world of podcasting and so on".

Mr Thompson said that "they have got big issues but it is not the single issue of share", adding that Radio 1 and Radio 2 offered a service which was unavailable in commercial radio.

"If you look at the ratio between music and speech these stations are doing something that no other commercial radio station does," he added.

Mr Thompson's comments were dismissed as "arrant nonsense" by Paul Brown, the chief executive of the Commercial Radio Companies' Association.

"I am not surprised that he is saying this at a time when he is trying to secure more money for the BBC," Mr Brown said.

"But only a state-funded broadcaster could come out and say that the number of listeners you get has no relevance to the amount of advertising and advertising revenue you can get. It is arrant nonsense.

"Time and time again the BBC keeps moving away from its responsibility and if he gets his way then they will dominate every media available. It is a very dangerous thing for a state broadcaster to do."
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