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Sambrook email (Read 2325 times)
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Sambrook email
Feb 12th, 2004, 9:43am
 
The Head of BBC News, Richard Sambrook, has said he's about to announce changes, aimed at making the organisation more open and accountable.
This came in a regular email briefing to staff, below:

Richard's February team brief message

"The Times and The Hitler Diaries, CNN and the Tailwind investigation, The New York Times and Jayson Blair. Every so often a major news organisation makes a big and high profile mistake. None of us is immune. However what really matters is what happens next. How does the organisation react, what does it put in place how does it learn from its mistakes?

The BBC, under Mark Byford, is still absorbing what went wrong and why. However we are all agreed that there are no grounds for a collective loss of confidence or nerve. The overwhelming majority of our journalism is of the highest standard and the best thing any of us can do over the next few weeks and months is to carry on in the best traditions of BBC News. There has been much speculation about whether we will continue to do bold and brave journalism. Of course we will. But being original and distinctive isn't only about scoops. It is also about the ground-breaking interview, specialist analysis and bringing in stories from Britain and around the world that other broadcasters don't cover. Our audiences value those qualities highly and they also define what's best about our journalism.

Over the next few weeks we will also be discussing with programme teams what our journalistic values should be and how we put them into action. It is inevitable that after a crisis there is confusion and questioning. We need a dialogue between ourselves to establish clearly what we stand for and how we demonstrate it on air. Journalists often resist that kind of disussion - however it's needed now and many of you have told me you would appreciate the chance to be involved in discussing our values and achieving real editorial clarity.

Over the next few weeks I will also be announcing some changes which will increase the accountability and openness of BBC News. We talk a lot about audiences but we are still a very inward looking organisation. Audience focus isn't just about trying to understand what they like to watch or listen to or read. It's also about a genuine openness to their concerns about our programmes and about our coverage. Open mindedness and self questioning are at the heart of strong journalism. We have a long way to go to be a genuinely open organisation - but we need to start and will be the stronger for it. In many ways that cultural shift will be the biggest change to come out of Hutton."

Richard Sambrook

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