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Message started by Administrator on Aug 8th, 2017, 3:11pm

Title: US Trusted News
Post by Administrator on Aug 8th, 2017, 3:11pm

According to this survey done by The University Of Missouri Reynold's Journalism Course, the BBC was the fourth most trusted source of news.

1st The Economist
2nd 'Public TV'
3rd Reuters
4th BBC
5th US NPR
6th US PBS


This is from the Marketwatch web-site, here:-

"The results were based on a survey of more than 8,000 people conducted by 28 media organizations in the U.S. Participation was voluntary but respondents tended to reside near the news outlets that made the questionnaire available on their websites, and leaned toward the liberal side of the political spectrum."

Title: Re: US Trusted News
Post by Administrator on Aug 31st, 2017, 3:16pm

Adweek's "TVNewser" has an interview with BBC Global News chief executive officer Jim Egan.

The title of their piece is:-  

"How A British TV Network Became One of the Most Trusted News Sources Among Americans." It is written by A.J. Katz.


What is it about the BBC News brand that Americans find so “trustworthy?”

"How did the recent news gathering partnership between BBC News and CBS News come about?"


Jim Egan's answers to these, and other questions, may be found here.


The Adweek article refers to The University of Missouri’s Reynolds Journalism Institute which published a study earlier this month.

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