Forum for former BBC staff

Forum for former BBC staff
http://www.ex-bbc.net/cgi-bin/yabb/YaBB.pl >> News and Comment >> ‘supercharged’ millennials ? http://www.ex-bbc.net/cgi-bin/yabb/YaBB.pl?num=1477586583 Message started by Administrator on Oct 27^th, 2016, 4:44pm

Title: ‘supercharged’ millennials ?
Post by Administrator on Oct 27^th, 2016, 4:44pm

No longer
'Speaking Peace Unto Nation',
more like
"Can we sell you, to them?"

According to 'The Drum', here, the BBC tells global brands: Come to us for our audience of ‘supercharged’ millennials.

The report, Reaching Affluent Millennials, is especially helpful to the BBC because it reveals that the organisation has a monthly relationship with 69% of this valuable audience, far higher than the 18-24% achieved by “online news youth brands”.

Via the BBC website, BBC World News and its foreign language services, it also has a commercial audience of around one third of a billion.

The article is by Ian Burrell.

Ian Burrell is also Assistant Editor and Media Editor of The Independent.