Forum for former BBC staff

Forum for former BBC staff
http://www.ex-bbc.net/cgi-bin/yabb/YaBB.pl >> News and Comment >> BBC to axe marketing managers http://www.ex-bbc.net/cgi-bin/yabb/YaBB.pl?num=1278852416 Message started by Administrator on Jul 11^th, 2010, 12:47pm

Title: BBC to axe marketing managers
Post by Administrator on Jul 11^th, 2010, 12:47pm

Senior managers earning around £100,000 a year will be the first to go, as the corporation addresses widespread criticism that its top salaries had become excessive.
A number of bosses in the BBC's marketing wing will lose their jobs as part of plans to shave millions of pounds from the budget.

Staff in the Marketing, Communications and Audiences division will be called in to be informed of their fate this week, but have not yet been told who is being dismissed.
There are at least 16 staff in the division wing who are earning six-figure salaries. Sharon Baylay, its director, earns £310,000 a year.
The department was singled out by Baroness James last year as an example of how the BBC has been wasting money on middle management.

Source:-

http://www.telegraph.co.uk/culture/tvandradio/bbc/7883336/BBC-to-axe-marketing-managers.html

Title: Re: BBC to axe marketing managers
Post by raytwhite on Jul 19^th, 2010, 9:01am

£310,000 a year? That's more than the PM! Ditch them!

Title: Re: BBC to axe marketing managers
Post by Malcolm on Aug 4^th, 2010, 8:39am

I was once severely admonished for using the term 'Marketing'. 'Never in the BBC' I was told.
Malcolm Walker ex Head of Presentation Television.

Title: Re: BBC to axe marketing managers
Post by Mikej on Aug 4^th, 2010, 1:28pm

I remember that some genius set up a "Marketing Department" for OBs once (Based many miles away at TC of course and nowhere near the actual business at KA). It cost a fortune. Our esteemed boss Ted Bragg told them at a "Marketing presentation" that all they had done was cr*p.
The head of it came down to where I was doing TFI Friday at Riverside and wanted to know all that was happening so she could sell us.
The brief reply was that the EMs were the best marketing people as they were conststantly working with Producers etc.
It was disbanded soon after having cost a load and made nothing!!
The person in question did I believe do better with a "Vision" and her assistant went back to being a "Plod" in Portsmouth

Mike